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AI-powered media production: the tools every team needs
AI media production tools overlap more than they admit. See which categories matter for a team, and how to tell a removed step from a new subscription.

Personas: The best way to get better results from AI
AI persona prompts narrow a model's range by assigning it a role first. See how to build one, why specific beats generic, and where it stops helping.
How to make avatar videos in Descript
Learn how to make avatar videos in Descript. See how to pick or train an AI Avatar, drive it from a script, and revise without recording anything again.

How Descript Built Video Regenerate & Translation
A look at how Descript built Video Regenerate and Translation, what made each one hard, and why reliability took longer than the first working version.

How to make AI-generated video
AI generated video comes from text prompts, avatar presenters, or AI editing on real footage. See which route fits your use case and what each one costs you.

The slop-free guide to AI content repurposing
Learn how to repurpose content with AI without producing generic output. See why the human picks the moment and what the model should handle instead.






