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Escaping the mediocre middle: How AI creative tools can actually live up to their promise
AI creative tools produce a competent, generic middle. See what it takes to get past it, and why the useful tools keep human judgment in the loop.
Vibe-coding victory: How a non-programmer built his perfect QA tool
How a QA engineer with no coding background built a working tool with AI agents. The framework he used to keep each step small and checkable.
How we taught our AI to watch videos (so you don't have to hunt for clips)
Text-only AI misses everything visual in a recording. See how Descript taught Underlord to watch footage so it can find clips by what happens on screen.
I asked GPT-5 to be creative. Here's what happened.
Asking a model for creativity returns the average of everything creative. See what GPT-5 produced under open prompts versus narrow, strange constraints.
Introducing templates: Underlord’s secret video recipes
Descript templates save layout, captions, and brand settings so every video matches. See how to build one and apply it to a raw recording in one pass.
Stop the slop: 7 rules for using AI to generate content
AI content does not have to be low quality. Follow 7 rules for using AI as a creative partner so you produce original work that earns attention instead of slop.
