All
How we taught our AI to watch videos (so you don't have to hunt for clips)
Text-only AI misses everything visual in a recording. See how Descript taught Underlord to watch footage so it can find clips by what happens on screen.
I asked GPT-5 to be creative. Here's what happened.
Asking a model for creativity returns the average of everything creative. See what GPT-5 produced under open prompts versus narrow, strange constraints.
Introducing templates: Underlord’s secret video recipes
Descript templates save layout, captions, and brand settings so every video matches. See how to build one and apply it to a raw recording in one pass.
Stop the slop: 7 rules for using AI to generate content
AI content does not have to be low quality. Follow 7 rules for using AI as a creative partner so you produce original work that earns attention instead of slop.
6 ways to actually learn with AI (not just get answers)
Learning with AI fails when the model does the thinking. See six approaches that keep the effort with you, including asking for questions instead of answers.
Cloning customers: A marketer’s shortcut to better decisions
Synthetic customer research stands in for interviews when you need a fast read. See where it holds up, where it misleads, and how to keep it honest.
